Podcasts

On this episode of On the Front Line: The Safety, Learning & Operations Podcast, Dr. Gina Anderson speaks with William Lusk, Director of Education and Government Relations at the National Tank Truck Carriers, where he represents 500 member companies across North America. 

William shares his journey of building trust by showing up, keeping promises, and connecting members with real solutions. With years of experience visiting facilities nationwide, he’s seen firsthand how innovation in driver recruitment, safety technology, and cargo tank inspections is shaping the industry. He also talks about what frontline leadership teaches us about humanity, how regulations affect companies in unexpected ways, and why genuine, consistent touchpoints matter more than formal meetings. 

Tune in to hear how one leader is shaping the future of tank trucking through trust, connection, and a commitment to understanding the people he serves.

What You’ll Learn in This Episode:

How trust and integrity form the foundation of effective industry advocacy
The value of visiting member facilities to understand operational challenges firsthand
What frontline leadership reveals about the struggles people face behind closed doors
Innovative solutions emerging across the tank truck industry, from driver pipelines to virtual tank inspections
The lasting impact of advocacy work and policy changes that benefit the entire industry
Why regular communication matters more than scheduled committee meetings

Subscribe to On the Frontline for more insights on safety, compliance, learning, and operations in the world of mobile, distributed, and high-risk workforces.

On this episode of On the Front Line: The Safety, Learning & Operations Podcast, Dr. Gina Anderson speaks with William Lusk, Director of Education and Government Relations at the National Tank Truck Carriers, where he represents 500 member companies across North America.

William shares his journey of building trust by showing up, keeping promises, and connecting members with real solutions. With years of experience visiting facilities nationwide, he’s seen firsthand how innovation in driver recruitment, safety technology, and cargo tank inspections is shaping the industry. He also talks about what frontline leadership teaches us about humanity, how regulations affect companies in unexpected ways, and why genuine, consistent touchpoints matter more than formal meetings.

Tune in to hear how one leader is shaping the future of tank trucking through trust, connection, and a commitment to understanding the people he serves.

What You’ll Learn in This Episode:

How trust and integrity form the foundation of effective industry advocacy
The value of visiting member facilities to understand operational challenges firsthand
What frontline leadership reveals about the struggles people face behind closed doors
Innovative solutions emerging across the tank truck industry, from driver pipelines to virtual tank inspections
The lasting impact of advocacy work and policy changes that benefit the entire industry
Why regular communication matters more than scheduled committee meetings

Subscribe to On the Frontline for more insights on safety, compliance, learning, and operations in the world of mobile, distributed, and high-risk workforces.

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Building Bridges: The Power of Connection in Tank Truck Advocacy with William Lusk

Dr. Gina Anderson November 26, 2025 1:50 am

On this episode of On the Front Line: The Safety, Learning & Operations Podcast, Dr. Gina Anderson speaks with Tom Johnston, Safety Manager at Keizer Management, LLC, who's spent nearly 30 years proving that the best safety culture isn't built on enforcement—it's built on empathy.

Tom shares why safety leaders must reject the "safety cop" mentality, how his role as a caregiver for his wife shaped his leadership philosophy, and what the transportation industry gets dangerously wrong about driver home time and mental health. His open-door approach and habit of daily kindness have earned his team multiple National Safety Council awards—not through rules, but through genuine connection.

If you're a safety manager, operations leader, or anyone responsible for people in high-risk work, this episode will challenge how you think about compliance, culture, and what it really means to bring everyone home safely.

What You’ll Learn in This Episode:
Why the "safety cop" approach fails and what works instead
How caregiving experience translates to better safety leadership
The #1 thing Tom would redesign in the transportation industry to reduce accidents
Why letting drivers talk isn't a waste of time—it's a safety strategy
How to identify team strengths and position people where they'll thrive
Tom's advice for making kindness a daily leadership habit

Connect with Tom on LinkedIn, https://www.linkedin.com/in/thomasjohnston/

Want to learn more about Tom’s work? Check out the Keizer Management, LLC website, https://www.linkedin.com/company/mid-states-utility-trailer-transport-refrigeration/posts/?feedView=all

Check out the Luma Brighter Learning website, https://lumabrighterlearning.com/

Think you'd be a great guest on the show? Apply https://www.learningwithgina.com/otfl-guest/

Subscribe to On the Frontline for more insights on safety, compliance, learning, and operations in the world of mobile, distributed, and high-risk workforces.

On this episode of On the Front Line: The Safety, Learning & Operations Podcast, Dr. Gina Anderson speaks with Tom Johnston, Safety Manager at Keizer Management, LLC, who's spent nearly 30 years proving that the best safety culture isn't built on enforcement—it's built on empathy.

Tom shares why safety leaders must reject the "safety cop" mentality, how his role as a caregiver for his wife shaped his leadership philosophy, and what the transportation industry gets dangerously wrong about driver home time and mental health. His open-door approach and habit of daily kindness have earned his team multiple National Safety Council awards—not through rules, but through genuine connection.

If you're a safety manager, operations leader, or anyone responsible for people in high-risk work, this episode will challenge how you think about compliance, culture, and what it really means to bring everyone home safely.

What You’ll Learn in This Episode:
Why the "safety cop" approach fails and what works instead
How caregiving experience translates to better safety leadership
The #1 thing Tom would redesign in the transportation industry to reduce accidents
Why letting drivers talk isn't a waste of time—it's a safety strategy
How to identify team strengths and position people where they'll thrive
Tom's advice for making kindness a daily leadership habit

Connect with Tom on LinkedIn, https://www.linkedin.com/in/thomasjohnston/

Want to learn more about Tom’s work? Check out the Keizer Management, LLC website, https://www.linkedin.com/company/mid-states-utility-trailer-transport-refrigeration/posts/?feedView=all

Check out the Luma Brighter Learning website, https://lumabrighterlearning.com/

Think you'd be a great guest on the show? Apply https://www.learningwithgina.com/otfl-guest/

Subscribe to On the Frontline for more insights on safety, compliance, learning, and operations in the world of mobile, distributed, and high-risk workforces.

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Leading with Heart: Why Kindness in Safety Leadership Saves Lives with Tom Johnston

Dr. Gina Anderson November 26, 2025 1:49 am

On this episode of On the Front Line: The Safety, Learning & Operations Podcast, Dr. Gina Anderson speaks with Elizabeth Nicholson, Director of Education and Training for the Truckload Carriers Association (TCA). With experience spanning medical societies, airport associations, and now trucking, Elizabeth brings a member-first mindset to workforce development.

Elizabeth challenges the passive learning epidemic plaguing busy carriers—where employees complete training but nothing changes on the ground. She shares her vision for practical, application-based education where learners implement best practices, report results, and earn certification through real-world impact, not just screen time.

Tune in to discover why Elizabeth believes the greatest gift leaders can give is confidence—and why she's building TCA's reputation as the go-to destination for transportation education.

What You’ll Learn in This Episode:
Why "watch the video, check the box" training fails small carriers juggling seven roles
How to shift from passive learning to application-based education with measurable results
The power of listening to subject matter experts when you're not the content expert yourself
How one committee meeting sparked an unbudgeted recruitment and retention training series
Why investing in employee education is actually investing in their confidence—and your bottom line
Leadership lessons from someone who wants to be forgotten but remembered for impact

Connect with Elizabeth on LinkedInhttps://www.linkedin.com/in/elizabeth-nicholson-7b6393a2/

Want to learn more about Elizabeth’s work? Check out the Truckload Carriers Association (TCA) website https://truckload.org/

Subscribe to On the Frontline for more insights on safety, compliance, learning, and operations in the world of mobile, distributed, and high-risk workforces.

On this episode of On the Front Line: The Safety, Learning & Operations Podcast, Dr. Gina Anderson speaks with Elizabeth Nicholson, Director of Education and Training for the Truckload Carriers Association (TCA). With experience spanning medical societies, airport associations, and now trucking, Elizabeth brings a member-first mindset to workforce development.

Elizabeth challenges the passive learning epidemic plaguing busy carriers—where employees complete training but nothing changes on the ground. She shares her vision for practical, application-based education where learners implement best practices, report results, and earn certification through real-world impact, not just screen time.

Tune in to discover why Elizabeth believes the greatest gift leaders can give is confidence—and why she's building TCA's reputation as the go-to destination for transportation education.

What You’ll Learn in This Episode:
Why "watch the video, check the box" training fails small carriers juggling seven roles
How to shift from passive learning to application-based education with measurable results
The power of listening to subject matter experts when you're not the content expert yourself
How one committee meeting sparked an unbudgeted recruitment and retention training series
Why investing in employee education is actually investing in their confidence—and your bottom line
Leadership lessons from someone who wants to be forgotten but remembered for impact

Connect with Elizabeth on LinkedInhttps://www.linkedin.com/in/elizabeth-nicholson-7b6393a2/

Want to learn more about Elizabeth’s work? Check out the Truckload Carriers Association (TCA) website https://truckload.org/

Subscribe to On the Frontline for more insights on safety, compliance, learning, and operations in the world of mobile, distributed, and high-risk workforces.

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YouTube Video UEw0cjUwY1NFdllmdnFDY2pNbXVFVVdhRFc3MVhKalFqbi5CMEQ2Mjk5NTc3NDZFRUNB

Building Confidence Through Education in Transportation with Elizabeth Nicholson

Dr. Gina Anderson November 26, 2025 1:37 am

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